Trevor Field and the PlayPumps of Africa
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Case Details:
Case Code : LDEN057
Case Length : 21 Pages
Period : 1998-2008
Pub Date : 2009
Teaching Note : Available
Organization : Roundbout Outdoor; Playpumps International
Industry : Social Sector
Countries : Africa
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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The Birmingham-born Field had a career in advertising and marketing. He had also worked extensively in the printing and publishing industries, both in South Africa and the UK. Between 1971 and 1974, he worked with British Telkom and trained as Senior Technician in transmission...
Roundabout Outdoor & PlayPumps International
RO was a for-profit organization with a social mission. Subsequently, Field and his colleagues made more changes in the PlayPump's features and named the product
'PlayPump Water System', which they registered as a trademark...
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Playpumps - A Social Innovation
The PlayPump water systems were installed in places such as school playgrounds, clinics, and community centers. According to Field,
"It's a positive displacement water pump, and as the children spin around, it transfers their energy into vertical or reciprocal motion, and that pumps water from an underground borehole or well to the surface where it's stored in a tank for future use."...
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The Playpump & Sustainability
Experts felt that the PlayPump was a social innovation that was also sustainable.
Herman Diale, Eskom's corporate social investment consultant, said, "Eskom decided to get involved because of the project's sustainability and the viability of improving the quality of life for rural communities. The project also holds social and environmental benefits... The PlayPumps are an innovative way of introducing sustainable, inventive technology to draw water."... |
Excerpts
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